Enlighten Property are a Property Management company in Sydney. Rebecca, one of the Northern Beaches most experienced Property Managers with nominations for awards in the Real Estate field contacted me to create her brand identity.
My goal was to create a logo, collateral designs and a website to showcase Rebecca’s ambition. Rebecca wanted to use red and black and keep the brand logo simple with a balance which worked well on promotional material as well as corporate documents.
Brand & Identity Design
Collateral Design
Responsive Website
Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards. The Gill Sans font was chosen for Enlighten Property’s logo due to its professional yet elegant style. Its versatility works well for designs printed on all facets of the company’s identity from building signage to billboards to letterhead and printed collaterals.
The brand colour palette for Enlighten Property focuses on prosperity and elegance.
Red is a powerful accent colour. It’s a great colour to use when power or passion want to be portrayed in the design.
Black is the strongest of the neutral colours. it’s commonly associated with power, elegance, and formality.
Light Grey represents neutrality and balance. It enlightens, saves and rescues those in difficult life situations.
Dark grey and White act as secondary colours that support the primary palette.
